Franco Candieracci, Founder and CEO
Customer loyalty doesn’t just happen! It is earned by a company, and strategically so. Some business evangelists call the blueprint for building loyalty the “brand continuum” or the “customer journey.” But setting jargon aside, this approach of efficient planning and innovative, consistent marketing makes customers stick to a brand and transforms them into repeat buyers or passionate loyalists.
But why is it important?
This is because even a minuscule five per cent increase in customer retention holds the capacity to raise profits of a business by up to 95 per cent (according to a Deloitte report).
Our main objective is to support enterprises in digital transformation so that they can face the challenges of a global market, which is increasingly complex and demanding
But despite understanding its relevance, we find ourselves at a point today where customer loyalty is swiftly becoming a complicated subject. Due to the surge in digitalisation in response to the pandemic, consumer behaviour is witnessing a seismic shift, radically transforming the long-term relationship between brands and their customers. At the core of this transition is the rise in power of the ‘always connected’ customers. Staying abreast with all the latest digital technologies, customers are spoilt for choices today and expect more each time they deal with a business. Thus, more so than in the past, customers significantly impact how enterprises plan production. It has subsequently given rise to an on-demand economy, where it’s no longer just about producing goods at lesser costs but producing them with speed and flexibility to meet the customers’ continually evolving expectations and demands.
To survive and thrive in this new normal, enterprises need to manage and direct their business proactively. And to do that, they must have all the business information readily available on demand. By exchanging information across the business and production layers in realtime, enterprises can increase operational efficiency and, in turn, become more flexible and responsive to this growing on-demand economy. But to facilitate it, enterprises require an agile and adaptable infrastructure that efficiently connects and manages the disparate plants, processes, devices, machinery, and IT tools. That necessitates an ERP system with exceptional competencies and flexible integration capabilities. Enter
TDA Informatica with over two decades of expertise in developing leading-edge ERP software for enterprises across different industries, including manufacturing, mechanical, electrical, e-commerce, and much more. On that front, the company leverages technologies developed by Microsoft, a long-term partner, and some other major global players in the domain.
Notably, the latest generation of TDA Informatica’s ERP software—Trend .NET Enterprise—is indeed a nextgeneration ERP platform for enterprises. Trend .NET Enterprise offers an all-inone platform for enterprises to proactively cater to their business need, from general accounting, logistics, and sales to supplier relationship management (SRM), customer relationship management (CRM), and manufacturing execution system (MES). Trend .NET Enterprise has over 40 modules and 700 submodules to facilitate it.
As enterprises are jumping on the bandwagon of digital transformation journeys to embrace Industry 4.0, TDA Informatica will be at the forefront leading the way for them
Besides integrating all these systems and processes, Trend .NET Enterprise also allow enterprises to integrate external tools such as e-commerce platforms, payment tools, and treasury and credit management tools via web service. Thus, with Trend .NET Enterprise, enterprises have a single platform for managing and sharing all the organisational data automatically and securely in real-time.
“Our main objective is to support enterprises in digital transformation so that they can face the challenges of a global market, which is increasingly complex and demanding,” says Franco Candieracci, founder and CEO of TDA Informatica. “Trend .NET realises a process of technological innovation with a bilateral flow communication between the platform and the enterprises’ plants in production, seamlessly facilitating Industry 4.0,” Candieracci adds.
An ERP System Tailor-Made for Your Enterprise Needs
Indeed, its extensive customizability is driving Trend .NET Enterprise ahead of its competition in the domain. “Generally, software providers create standard solutions that provide a single (ERP) management system for every enterprise. Ever since our inception in 1997, we were particular about developing flexible and modular ERP management products that enterprises can leverage to best suit their specific needs,” notes Candieracci.
Trend .NET Enterprise is entirely flexible, so much so that its appearance, functions, processing, and database are all modifiable without losing compatibility with the future releases of the software. Trend .NET Enterprise has a layer named Extensible Framework to enable it. The Extensible Framework allows customisations made in Trend .NET Enterprise to work even when loading the future software update releases— something TDA Informatica constantly does.
At the core of such competencies of Trend .NET Enterprise is its Trend .NET 4-Tier architecture. Most of the management software on the market is designed with a 2-tier, 2-layer architecture, with one layer containing the interfaces and data processing logic and the other storing the data itself. This type of architecture implicitly limits the use of the software and its possibilities of extensibility. But Trend .NET Enterprise has a four interconnected layer architecture—the Application layer, the Core layer, the Engine layer, and the Persistence layer (database)—providing it significant extensibility.
All the Accounting, Tax, and Telematic Aspects in One Place
While offering such expansive features, Trend .NET Enterprise concurrently simplifies the accounting requirements of an enterprise with automated workflows and intuitive interfaces. It is effortless to manage any accounting entry with the aid of Trend .NET Enterprise’s module – Accounting Wizard. While conventional ERP or accounting platforms often complicates the workflow, Accounting Wizard enables users to easily navigate through its interface with a few clicks of the mouse. For instance, say you are checking the customer database. Then you will be able to access the customer’s account statement, credit situation, schedule, and all the other related information on a single dashboard with a single click.
Similarly, the software has Wallet and CashFlow modules to manage the accounts of customers and suppliers and control the related accounting situations. While the Wallet module helps send reminders automatically, the CashFlow module directs the pending instalments into convenient schedules to complete the cash flow situation. Meanwhile, the TREND depreciation module allows the automatic management of assets. The Intrastat Management module enables automatic filling in the Intrastat model (or list) and the relative file to be sent to the Customs Agency. Trend .NET Enterprise has many such modules to help operators perform accounting operations with high precision and speed.
Catering to a Versatile Client Base
This extreme flexibility and modularity of the software allow Trend .NET Enterprise to cater to both small and medium enterprises (SME) and large enterprises with hundreds of workstations. TDA Informatica’s personalised assistance and services perfectly complement this technological proficiency, further augmenting the company’s stature. Thus, TDA Informatica enjoys a vast, versatile, and well-established clientele in the domain. “Just like how our staff turnover is very low, the same goes for our customers,” enthuses Candieracci.
TDA Informatica is aiding enterprises in transforming their processes can be best reflected in a recent client success story. Dall’Ozzo 1972 is a carpentry product manufacturer based in Italy. Witnessing substantial growth in business over the last few years, Dall’Ozzo decided to install a new management system to manage the increasing complexity of business processes. The company sought to integrate the vertical software used in its various production departments within an ERP architecture. Thanks to Trend .NET Enterprise, they integrated the data available in individual production units, sped up the flow of information between various departments, and enhanced the overall productivity. With Trend .NET Enterprise, the company could also streamline its whole processes, eliminating low addedvalue activities. Be it fast management of quotes, labelling of semi-finished products, traceability or procurement of raw materials, quality control, or administration, Trend .NET Enterprise had a customised solution to every challenge of Dall’Ozzo—something they could not have found elsewhere.
But TDA Informatica’s armoury of facets doesn’t end with Trend .NET Enterprise! TDA Informatica also provides a business intelligence (BI) software tool, Trend .NET BI, which helps enterprises’ management evaluate company performance seamlessly. Trend .NET BI allows enterprises to dynamically process information from Trend .NET Enterprise or other databases in real-time to understand company performance trends, generate forecast estimates, and hypothesise future scenarios and future success strategies.
Riding on the coattails of such competencies, TDA Informatica has already consolidated its position as a leading ERP provider for enterprises, especially SMEs, in Italy. Concurrently, the company is set to expand its footprint throughout Europe directly and through a network of resellers and system integrators. TDA Informatica is also working on developing the features of the ERP platform to offer regular releases. While continuing on its mission to guide enterprises on their digital transformation journey, Candieracci reiterates that their watchwords would remain the same, “Efficiency, Excellence, and Technological Innovation—these are the three core beliefs that drive us. As enterprises are jumping on the bandwagon of digital transformation journeys to embrace Industry 4.0, TDA Informatica will be at the forefront leading the way for them,” Candieracci concludes.