Personal Capital Unveils "Financial Heroes" Campaign

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Personal Capital Unveils "Financial Heroes" Campaign

By CFO Tech Outlook | Wednesday, September 30, 2020

Jay Shah, President of Personal Capital, An Empower company

The company declared strategic partnerships with 2x Pro Basketball All-Star Baron Davis and CEO of travel experiences company Peek.com, Ruzwana Bashir.

FREMONT, CA: Personal Capital, an Empower Company, a remote-first, industry-leading digital wealth manager, declared it's "Financial Heroes" campaign in an effort to promote financial literacy and financial empowerment. The campaign will coincide with National Financial Planning Month in October to raise awareness of the importance of having a solid financial plan and access to resources, especially in the time of crisis.

The company declared strategic partnerships with 2x Pro Basketball All-Star Baron Davis and CEO of travel experiences company Peek.com, Ruzwana Bashir. The pair will be the new faces of the integrated campaign, which will include online and print advertising, content as well as virtual events.

"To partner with Davis and Bashir was an easy decision," stated Porter Gale, Chief Marketing Officer at Personal Capital. "Money continues to be a taboo subject, and through the platforms of Davis and Bashir, and their passion for raising awareness around financial literacy, we can spark a conversation that encourages more people to find financial empowerment."

After a 17-year career as a professional basketball player, Davis is now on a journey defined by entrepreneurship, philanthropy, investing, and activism. The founder of several companies, including Sports Lifestyle in Culture (SLIC), Business Inside the Game (BIG), The Black Santa Company, and No Label, Davis will use his passion and influence to be a voice for financial literacy.

"The whole subject of money should be simplified," stated Davis. "When you look at traditional financial literacy, people think that it comes in a book or pamphlet with words many are not going to know. Financial literacy needs a new buzzword, a new platform, and I'm excited to bring an emphasis to financial literacy with a brand like Personal Capital."

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