Optimizing Revenue Generation Process

Optimizing Revenue Generation Process

By CFO Tech Outlook | Monday, April 22, 2019

Data analytics has grown in significance over the years. Businesses have been relying on data analytics to improve their productivity and boost growth. Data analytics can also help in revenue management as it allows enterprises to predict consumer behavior at the micro-market levels and optimize product availability and price.

The implementation of revenue management systems can hugely benefit the hotels and hospitality industry. An appropriate revenue management tool will allow the industry to rent a room to the right customer at a suitable price on the right distribution channel. Revenue management solutions can help hotel management teams to fix the price for a room based on multiple parameters to improve commission efficiency. The solution can analyze large data sets to forecast the estimated cost of a room based on the market trend. These systems leverage many intelligent technologies like artificial intelligence (AI), machine learning (ML), and other similar technologies that allow businesses to make decisions with little to no errors.

The internet connectivity has brought all the information at the fingertips of an individual. A customer can avail information about a hotel like their hygiene, services, management, and others before booking their rooms. Any negative review can hamper a hotel’s reputation, which can result in significant revenue loss. Revenue management system can allow businesses to manage all the customer touchpoints to ensure optimum customer satisfaction. It can encompass services like online price exploration, check-in, writing reviews after check out, and any other digital services.

Revenue management system can not only help in better forecasts and pricing, but it can also help hotel owners to analyze their competition and set dynamic pricing for their rooms. The system can help hotel owners to analyze external influences like past weather conditions, holiday seasons, and many other factors, allowing the hotel management teams to handle pricing with excellent efficiency. 

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