Hyosung TNS Initiated New Global Campaign 'Be Inspired'

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Hyosung TNS Initiated New Global Campaign 'Be Inspired'

CFO Tech Outlook | Tuesday, March 02, 2021

Scott Hackl, EVPof North American Sales

The technologically impressive portal seeks to unify Hyosung’s leadership in the financial institution and retail sectors by merging all of its previous regional websites into a single national platform with a multi-language interface and an immersive product catalog.

FREMONT, CA: Hyosung TNS, a leading ATM manufacturer, has initiated a global campaign called “Be Inspired” to rethink its user experience. The campaign uses the industry innovator’s remarkable technology history to introduce clients on a trip to experience solutions-driven collaboration.

The “Be Inspired” campaign uses “plain language and interaction” to explain how Hyosung is inspired to develop innovative business ideas by its consumers and how those innovations encourage customers to use cutting-edge technologies in new ways to expand their businesses.

“To get a deeper understanding of our customers’ changing needs and to maximize their value, we are pursuing a large number of exciting innovations,” explained Hyunsik Sohn, CEO and President, Hyosung TNS. “We are committed to continue listening to our customers’ voices and to dream big, solving any challenges along the way.”

Featured in CFO Tech Outlook’s Top 10 Cash Management Solution Providers–2020, Hyosung’s latest global website, hyosung-tns.com, is the first expression of this multi-phase effort. The technologically impressive portal seeks to unify Hyosung’s leadership in the financial institution and retail sectors by merging all of its previous regional websites into a single national platform with a multi-language interface and an immersive product catalog.

“The CXC is a state-of-the-art facility that goes far beyond a traditional demo center,” said Scott Hackl, Executive Vice President, North American Sales. “In addition to showcasing our latest Retail and Financial solutions, the CXC is designed so that we will spend valuable time with customers as they experience innovation that spurs strategic conversations.”

The unveiling of Hyosung’s state-of-the-art Customer Experience Center (CXC) as part of Hyosung’s new North American headquarters in Mandalay Towers II is the second demonstration of the “Be Motivated” positioning (Irving, TX).

The 6,279-square-foot high-tech playground contains large LED video walls, interactive touch-screens, and the latest cutting-edge product and technological solutions, all housed in immersive Financial and Retail environments. Digital CXC tours are now in the works to meet consumers wherever they are.

“We have gone through transformational growth in innovation, technology, sales and service,” said Hee-Eun Ahn, Chief Executive Officer, Hyosung America. “We have created a vision for tomorrow that transforms Hyosung from a technology-leading product company to a solution-driven partner.”

Following a time of exceptional development for Hyosung TNS and its parent company, the “Be Inspired” initiative was launched. Hyosung America has expanded to have more than 75 percent of all retail ATMs. It has tripled its financial sector revenue, with its technologies deployed in five of America’s six biggest banks. Despite the pandemic’s threats, Hyosung America’s sales rose by 3 percent in 2020.

Hyosung develops the key components such as recyclers, depositories and dispensers for their ATMs. “We don’t aggregate those components from other sub-manufacturers; we develop them in-house so that they are designed from the beginning to be a part of our ATMs and work cohesively with all of our other components,” mentionsHackl.

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