Here is How Predictive Analytics is Changing the Finance Industry

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Here is How Predictive Analytics is Changing the Finance Industry

CFO Tech Outlook | Thursday, July 22, 2021

Real-time analytics enable businesses to identify even slight differences in a user's behavior to detect fraud. Additionally, machine learning-powered solutions can spot anomalies in a user's transaction history and, more impressively, publicly available data like social media.

FREMONT, CA: Manual data analytics is both costly and imprecise in today's financial climate. According to a report, global demand for artificial Intelligence in fintech is expected to climb from 7.91 billion dollars in 2020 to 26.67 billion dollars in 2026. For a successful corporate finance firm, automated predictive analytics is essential. One may be wondering why this is the case. Take a look below at how real-time analytics is changing the finance industry and how different services utilize it to increase profits.

For almost a century, companies in various industries have been automating tasks. For example, financial institutions are now embracing analytics automation tools and predictive modeling to achieve the same with data processing. Businesses can use automated analytics to establish a data strategy that includes descriptive, predictive, and prescriptive analytics. Today, almost all successful financial and banking institutions use automated predictive analytics to help them maximize revenues since it consolidates and simplifies data. Here are a few examples of how predictive analytics and forecasting can be used in finance:

Fraud detection

Real-time analytics enable businesses to identify even slight differences in a user's behavior to detect fraud. Additionally, machine learning-powered solutions can spot anomalies in a user's transaction history and, more impressively, publicly available data like social media. For example, unless the customer confirms their actions, the fintech platform will automatically restrict transactions, significant cash withdrawals, or access from unusual areas.

Modeling customer value

Banking institutions have traditionally relied on algorithm-based software to generate information on potential consumers. Predictive analytics technologies automatically evaluate a customer's credit history, transaction history, government interactions, and social media activity. As a result, banks can bet on any potential credit risks and net profit for various users.

Personalization

Customers are entirely reliant on financial institutions; they are their most significant asset. According to a report, tailored experiences help the fintech business boost revenue by 15 percent. Predictive analytics and Artificial Intelligence (AI) provide essential insights into social-demographic trends, spending habits, and various other factors that help tailor customer service.

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