Artificial Intelligence: Gaining Traction in Media and...

Artificial Intelligence: Gaining Traction in Media and Entertainment Business

By CFO Tech Outlook | Friday, August 02, 2019

Artificial Intelligence (AI) presents a colossal opportunity to media and entertainment companies to counter the current challenges in the industry and positively impact bottom-line efficiency and top-line revenue generation.   

FREMONT, CA: The media and entertainment industry, mainstreaming technology application, has been progressing at a radical pace. In any decision-making, media and entertainment firms need to place customer needs at the forefront. The increased use of technologies is helping businesses to be customer-centric. Among those technologies, the use of Artificial Intelligence (AI) is primarily focused on driving better customer experience.

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Deep learning, a subset of AI, deals with unstructured data making it ideal for the image, video, speech, and text analysis. Media houses rely on advanced data analytics using various parameters from the customer data, including demographics, trends, and market scenario, to list a few. Incorporating AI-based content improvements into the offerings can enhance customer experience through the trigger, context, intention, and insight. AI, along with machine learning and natural language processing, allows turning insignificant user information to structured, meaningful data putting them into multiple categorized database for the advantage of forms. It accelerates customer engagement and engages targeted content and higher monetization.

AI is also helping in developing augmented and virtual reality content based on the context for gaming, movies, and events. The complete view id a live event is captured and enhanced using AI tactics to give viewers the feel of witnessing the event in real-time. It also facilitates the creation of virtual reality sports events and proactive engagement of viewers. AI is applied to movies to conduct visual analysis that tracks sentiments along with audio analysis of music and voice.

Besides, AI offers real-time customization, packaging, and transmission of content, enriching the viewers’ experience. It also facilitates improved advertisement sales through targeted ad insertions. The digital billboard is maximizing ad revenues from live entertainment events.  

Undoubtedly, AI and machine learning will continue to push the media and entertainment industry with innovation and interactivity. These innovations poised to deliver the most significant benefits that will save the industry and improve the efficiency of its processes.

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