The future is for the leaders who can see beyond what is in front of them to establish their digital agenda towards creating a more sustainable future. Digital transformation can help people find meaning in change
Fremont, CA: As the COVID-19 pandemic takes a steep toll, companies are forced to accelerate digital transformation to keep the workflow going amidst the worldwide health crisis. Remote work model is now the new normal as the pandemic stricken world is forced to be home-confined. On the one hand, remote working gives leaders an excellent opportunity to take the digital transformation ahead; on the other, companies may face certain complexities while embracing the new normal.
Here we are highlighting 3 ways that can help companies push digital transformation forward:
Establish Purposes of Digital Transformation
COVID-19 has shown a light in the depth of global interdependency. While countries are dealing with the crisis in their own way, the usefulness of their different strategies depends on the action of others.
This global crisis has made everyone see the other impending crises, such as climate change. Many companies have started to realize why digital transformation is so important. In a war with the COVID-19 pandemic, many companies have shifted their focus on immediate challenges and postponed certain development projects considering less important. But, the future is for the leaders who can see beyond what is in front of them to establish their digital agenda towards creating a more sustainable future. Digital transformation can help people find meaning in change.
After clarifying what the company wants to achieve with digital transformation, it is important to make progress visible so that employees feel a constant motivation to support the transformation. It is easy to lose sight of progress, but highlighting even the smallest of victories can keep the fire burning. Companies can set qualitative and quantitative metrics with which they can track both short and long term developments. Instead of measuring outputs, companies need to focus on the outcomes, strategic and behavioral changes, such as employee engagement, and customer satisfaction.
It is Okay if Things Get Emotional
Digital transformation forces employees to adapt to new technologies, which involves not only learning faster but also unlearning and letting go of previous patterns. Transformation comes with a change in employees' roles, responsibilities, and work identities, which can be a bit too overwhelming for some. Change is needed and inevitable, but at the same time, it is not easy to keep pace with constantly changing environments. To keep the transformation going forward, leaders need to use emotional intelligence to understand and cope with their team members' reactions to change.